Alberta Ferretti was born in Cattolica, Italy, in 1950. Her mother was a
successful dressmaker with 18 seamstresses working for her to supply tourists of
the 50's and 60's. Alberta opened her own designer clothes shop in 1968, when
she was only 18 years old. It was in Rimini and she called it the Jolly Shop and
filled it with clothes from Armani, Krizia and Versace.
1974 she launched her own label.
In 1980 she and her brother Massimo started the manufacturing facility Aeffe, and
both her Alberta Ferretti and Philosophy lines are made here.
Ferretti helped restore and partially owns the Montegridolfo resort.
Her showroom is in Milan but her vast studio in the Aeffe building, is on the
outskirts of Cattolica, her home town on Italy's Adriatic coast. She lives in
the Castello di Montegridolfo, an ancient castle dating back to the Middle Ages.
Ferretti designs for many fashion designers, among them Jean-Paul Gaultier,
Rifat Ozbek, Narciso Rodriguez and Moschino.
The Ferretti style is not one of old-fashioned prettiness. Her vision is a
delicate one, developing an appreciation for textiles, daintily beaded or
embroidered chiffons and sari silks.
Text borrowed from:
Designer History . Com