Jeans

ZOOMP

Some of the pictures Laetitia made for Zoomp



		Better quality!

				From Danita, thanks!

From Brazilian newspaper in 1998

Monday,
16 of February of 1998

The French model Laetitia Casta will be Zoomp's great star of today's parade. With 19 years, more than one hundred layers of magazine, Laetitia are prepared to be a known face to the Brazilians. " She has the face that she symbolizes the force of the glorious woman that we want to adopt onward ", says Renato Kherlakian, owner of the Zoomp. Laetitia arrives in Sao Paulo today and stays until Friday, making the campaign of glory.

Laetitia says . " I am very happy that a company as the Zoomp finally makes me to know Brazil, For the time being, Brazil means sun, sea, pretty women and involving music, but I am certain of that it has many things to discover. "

About Zoomp:

The Zoomp is in the market of the fashion since 1974, and was born during a lysergic trip of a group of young hippies in the 1973 summer. Zoomp landed in the market with a collection of anatomical jeans, manufactured in uneven numeration. An innovation at the time. The owner and creator of the famous mark in ray form are Renato Kherlakian, always cited enter the main executives of national fashion. Visionary, Renato, since the beginning, bets in the formation of teams and invests in the talent and the creativity of the Brazilian professionals. Justify to the requirements of a global market, the Zoomp is always innovating and searching the best solutions from the trinômio mark, product and quality to take care of to the desires and necessities of the individual.

Added 26 Dec. 2006
	Left from Adelaide's site.	Left From Elonore, loon time ago.

POLO

Laetitia has done a lot of work for Ralph Lauren the founder of POLO jeans CO. This section covers her shots for POLO jeans in 1997. If you like her wearing jeans, this is the place to look.



		Models Laetitia Casta and Kees Port. Laetitia has modelled for Ralph Lauren before and after this shoots. Kees has been modelling for Ralph Lauren for many years.



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		All photos by: Photographer Herb Ritts
		All photos by: Photographer Herb Ritts
Crew: Photographer Herb Ritts, who is shooting his first Polo Jeans Co. advertising campaign, makeup artist Bonnie Maller; hairstylist Giannandrea Marongiu; 25 photography assistants; 40 extras.

A little about POLO Jeans CO.

What began as a tie 33 years ago has grown into an entire world that has redefined how American style and quality is perceived. Polo has always been about selling quality products by creating worlds and inviting our customers to be part of our dream. We were the first to create lifestyle advertisements that tell a story. We were the first to create stores that enable customers to interact with that lifestyle.

Now we're creating another first—Polo.com. At Polo.com, you'll be able to find great products, read about adventure, style and culture, find amazing vintage pieces, buy unique gifts, take trips that transport you into the world of Polo and a lot more. Back when all this started, I felt that there were no boundaries for Polo. I'm even more sure of that today.

Polo Ralph Lauren Corporation
Human Resources Department
650 Madison Avenue
New York, NY 10022
Fax: 212-318-7200

Place: Sony Studios, Hollywood, California.


Laetitia and Kees sit in the back of the golf cart, while Ritts follows behind on foot.	Laetitia gets her hair done by stylist Giannandrea Marongiu.	During the shoot above.
Herb Ritts: "We had to figure out who the girl in this shoot was going to be. We searched far and wide for this certain teenage type, and we couldn't find her. At the last minute, I suggested Laetitia Casta, because she was one of those girls who you knew would just have it. I knew that if I had her there, everything would be okay. At the time, making this happen seemed impossible. This was Tuesday, and the shoot was on Thursday. Laetitia cancelled everything, got on a plane from Paris and was in Hollywood the next day. Everything was kind of down to the wire, which isn't unusual."